Beyond Metrics: Using AI to Unlock Genuine Impact,

A new paper that reframes how organisations measure success. Arguing that many current metrics are too narrowly focused on outputs, this publication highlights how generative AI can analyse unstructured data—such as feedback, narratives, and social media posts—to offer deeper insights and avoid “vanity metrics.”

“This paper confronts the blind spots that standard metrics often miss,” explains author and AlterSapiens founder, Cumai Aboul Housn. “By blending AI-driven insights with human judgement, leaders can shift from box-ticking to truly understanding and improving outcomes—whether that’s in healthcare, sustainability, or equitable hiring.”

Packed with real-world case studies and practical guidelines, “Beyond Metrics” equips decision-makers to use AI responsibly, stressing transparency, ethics, and iterative feedback loops.

For more information, download the full paper here: